Dun & Bradstreet Launches Buyer Intent Identifier

In the US, business data and analytics provider Dun & Bradstreet has launched a tool called D&B Buyer Intent, allowing B2B marketing and sales teams to identify early-stage buying signals from companies which are in the market to buy.

Through a patented process that uses natural language processing and billions of web engagements mapped to the Dun & Bradstreet Data Cloud, the new solution enables sales and marketing teams to use early-stage buying signals to prioritize which leads and accounts are selected in campaigns. It can also be used to drive awareness with new and existing accounts that are preparing to increase return on ad spend; and help engage in-market audiences across all mediums such as e-mail, sales, programmatic advertising, social media and TV.

Instead of using basic domain-based targeting, D&B Buyer Intent allows more precise targeting of buying locations using the company's D-U-N-S Numbers - unique nine-digit identifiers for businesses. A proprietary buying score then identifies companies engaging with content related to buying, enabling different treatment strategies based on the type of content with which they are engaging across the buyer journey.

Michael Bird (pictured), President of Sales and Marketing Solutions, comments: 'Basic intent signals only indicate interest, not necessarily an intent to buy. D&B Buyer Intent takes a personalized, precise, and intelligent approach to enabling B2B companies to identify and reach their in-market buyers when it matters the most, ultimately increasing returns on marketing spend'.

Web site: www.dnb.com .