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MRUC Clarifies with Name Change
Industry body MRUC (Media Research Users Council) has changed its name to MRUC India, a move intended to 'capture its national stature'.
 MRUC was established in 1994 to conduct research into audiences for media including newspapers, television, radio and outdoor ad hoardings. Its flagship continuous readership study, the IRS, is the result of an earlier iteration merging in 2009 with the National Readership Survey (NRS) conducted by the National Readership Studies Council. The MRUC currently has more than 150 members, with representation from advertisers, agencies, publishers and the broadcasting industries.
Chairman Pratap Pawar (pictured) comments: 'The change in name only reaffirms our commitment in advancing the cause of media research in India. MRUC India will continue to provide the industry with research studies that are robust, reliable and of global standard'.
Web site: www.mruc.net .
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