Customer Service Platform Ada Gets $44m Investment

In Canada, customer service platform Ada has raised $44m in a Series B round of funding, which it will use to scale its technology and provide enhanced functionality, including helping organizations benchmark efficiency gains against customer satisfaction.

Ada's AI-powered platform uses machine learning to increase accuracy over time and strengthen the performance of all Ada customers' chatbots. A proprietary natural language understanding engine enables the chatbot to understand meaning and context without the need for perfectly constructed sentences, allowing it to navigate around jargon, typos, spelling errors and more than 100 different languages.

New funding has been led by Accel, with participation from existing investors Bessemer Venture Partners, FirstMark, Version One, Leaders Fund and Burst Capital. Mike Murchison (pictured), co-founder and CEO of Ada, comments: 'Ada will use this investment to extend our best-in-class AI with the aim of delivering personalized experiences across all customer properties, while providing more tools to help businesses better calibrate their customer service strategy and optimize their bottom line'.

Web site: www.ada.support .