360 Market Reach Adds Three to New York Team

In the US, qual and quant specialist 360 Market Reach has appointed Brian Goolsby as Director of Research, Theresa Trefz as Research Analyst and Lindsey Burke as Marketing Director.

Founded in 2009 and based in Tarrytown, NY, the firm also has an office in St. Petersburg, Florida. Goolsby joins with more than ten years' MR and consumer insights experience: most recently he worked at customer insights agency SKIM as Senior Research Manager, before which he served as Director of Research at Nielsen's neuroscience business unit NeuroFocus. Trefz began her MR career as an intern at child and family research specialist The Pineapple Lounge, and most recently worked at International Meetings and Science (IMsci) as Assistant Account Executive. In their new roles, Goolsby manages key accounts and Trefz provides research and account support to the business and team.

Burke takes up her new position with more than fifteen years of experience leading traditional and digital marketing, PR, brand development and event production across various industries. She previous held Marketing Director roles for restaurant group Locals 8, medical IoT company SystemOne, and Town Green District, business improvement district (BID). At 360, Burke will focus on increasing the firm's brand presence and supporting business development.

President and co-founder Alicia Ierardi comments: 'We're thrilled to welcome three talented professionals to the team. Each of them brings unique skills that are important to our culture and business growth. Our people are our most valuable asset and these individuals provide added support for new and existing client initiatives'.

Web site: www.360marketreach.com .