Funds for Behavior Analytics Specialist Anagog

Anagog, which provides on-device solutions for understanding 'phone users' real-world behavior, has raised an initial $10m in Series C funding. The investment will be used to expand the firm's global sales and delivery capabilities, and support its core R&D team.

Anagog's technology is currently integrated into more than 100 mobile apps and has received more than 25 million downloads globally. Its JedAI on-smartphone artificial intelligence engine collects and uses data from multiple smartphone sensors, and correlates the data to show a person's journey and activities, build his/her behavior profile and predict what that person will do next - all in real-time.

New funding was co-led by IN Venture and existing investor and VC firm MizMaa, with participation from automotive tyre manufacturer Continental. Ofer Tziperman (pictured), CEO of Anagog, comments: 'The new investment will play a significant role in enhancing our capabilities and future technology offerings. With our investors' support, we will change the way companies reach, connect with and create meaningful relationships with consumers around the world, providing them with seamless customer experiences and bulletproof privacy'.

Tel Aviv and New York-based Anagog is online at: www.anagog.com .