Creative Medical Research Appoints Head of Insights

UK-based medical device MR consultancy Creative Medical Research (CMR) has hired Matt Higgs for a newly created role, Head of Insights, working across both qual and quant methods. The firm has also promoted Lucy Little to Qualitative Research Director.

Founded in 2000 and based in Ipswich, with a network of partners spanning 38 countries, CMR helps clients understand how their audience perceives their ideas, concepts, devices, marketing messages and support materials. Last year, the firm's management team, led by CEO George Ashford, completed a 'multi-million pound' buyout of the company.

Higgs (pictured) was most recently a freelance strategic planner, having previously worked for KISS Communications, where he was responsible for developing insight that underpinned all communication assets and activities. Before this, he was Strategic Research Director at The Insiders, after a spell managing a team of twelve on multi-country projects at Kantar Millward Brown; and time as a Research Manager at RDSi. Earlier, he worked for Diageo as Senior Brand Manager.

Little has been promoted from her previous role of Research Manager, having joined the firm in 2011 as an RE. During her time with CMR, she has delivered projects across a variety of device areas including diabetes, surgical equipment, drug delivery devices, cardiology and wound care.

Commenting on the news, Ashford said; 'Matt's knowledge and leadership experience combined with Lucy's key expertise for delivering outstanding research has given me the freedom to broaden CMR's research opportunities. This change in structure will also still allow me to do what I love and offer a high level of consultancy on projects where needed'.

Web site: www.creativemedicalresearch.com .