Purdie Pascoe Expands Leadership Team

UK-based pharma researcher Purdie Pascoe has appointed former Kantar Health UK Managing Director Stephen Potts as its sixth Director.

Founded in 2008 by former Synovate Healthcare execs Marianne Purdie and Guy Pascoe, the company offers full service qual and quant marketing research to the medical device and diagnostics industries. Potts (pictured) joins from Italian healthcare MR specialist Elma Research, where he served as UK MD. Prior to this, he spent three years as UK MD for Kantar Health, where he was earlier MD, Asia Pacific, Middle East & Africa; and Regional Director, Healthcare, APMEA. During his career, Potts also served as Regional Director, Asia for GfK; and worked for Synovate, having begun his career at NOP World.

Commenting on the appointment, Purdie said: 'We are delighted to have Stephen on board, and we are keen to benefit from his leadership skills, international experience, and expertise in understanding pharmaceutical clients' needs. Stephen's experience will not only enable us to enhance our services, but also to strengthen our strategic thinking and commercial acumen'.

Web site: www.purdiepascoe.com .