Comscore Debuts Digital Media Trend Reports

Comscore has launched a new series of weekly custom reporting options, aimed at understanding rapid changes in consumer behavior due to social distancing.

Built on audience insights derived from the firm's syndicated products, the new reports are tailored to highlight consumption trends in TV, digital, OTT and gaming. New services available include Digital Report, containing weekly or daily US or international consumer behavior data across mobile, desktop or both; OTT Streaming Report, with all reportable streaming services and device types in the US, including demographics, on a daily or weekly view; Gaming Report, providing data about consumption of the top games in the US, on a daily or weekly basis; and TV Reports, with live viewing across dayparts at the national or local level.

In addition, Comscore is now offering two new advanced audience segments in its TV Essentials and StationView Essentials services: news viewers by consumption level (heavy/medium/light), and heavy viewers of key sports based on the previous regular schedule. CEO Bill Livek (pictured) comments: 'Our core mission is bringing trust and transparency to the marketplace, and I believe that's more important than ever as advertisers need to understand rapidly changing audience engagement trends'.

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