YouGov, Eyeota Partnerships Adds Seven New Markets

Audience tech platform Eyeota and research and data firm YouGov have expanded their existing partnership, allowing activation of audiences based on the latter's data in seven new markets.

The seven are France, Indonesia, Malaysia, Thailand, Singapore, Hong Kong and Australia. The service has been available in the US, UK and Germany for three years

Founded in 2010 and operating in Europe, Asia, Australia and the Americas, Eyeota offers an audience technology platform through which marketers, data owners and research companies can access data to understand customers and enhance their marketing strategies. The company partners with a broad range of large MR and software firms including GfK, Kantar Media, Oracle and Ipsos. YouGov has operations in the UK, North America, Mainland Europe, the Nordics, the Middle East and Asia Pacific, with a proprietary panel of over 8 million people worldwide.

The expanded partnership allows marketers and agencies to seamlessly activate YouGov's audiences in the seven countries, using Eyeota's platform and consistent modeling technology.

Marc Fanelli (pictured), recently-appointed SVP of Strategic Partnerships and Global Data Supply at Eyeota, comments: 'We are excited to strengthen our partnership with YouGov and to expand its powerful audience offering in Europe and across the APAC market. With their data, our technology platform and globally unified methodology we empower brands to use research-based data to personalize their outreach to highly targeted audiences'. William Ullstein, Commercial Director at YouGov, says the partnership has enjoyed 'tremendous success' in its three existing markets, adding: 'With our combined data and technology, YouGov and Eyeota offer advertisers and their agencies a crucial bridge between planning and execution that ultimately delivers better business outcomes'.

The two are online at www.eyeota.com and www.yougov.com .