Hire and Launch for Strategy Analytics

US provider Strategy Analytics has expanded its Media and Intelligent Home Practice through the launch of a TV Streaming Platforms (TSP) research initiative; and the appointment of Edouard Bouffenie as Senior Analyst, based in London.

Headquartered in Newton, MA, Strategy Analytics supports companies through a range of customized MR and related solutions including industry research advisory services, customer insights, user experience design and innovation expertise, mobile consumer on-device tracking and B2B consulting. The firm's new TSP initiative is a country share tracker designed to assess the scale, outlook and competitive environment for streaming platforms across multiple countries worldwide.

Bouffenie (pictured) joins the team after several years in the alcoholic drinks sector, where he latterly served as Marketing Intelligence Manager of Pernod Ricard, with responsibility for planning and consumer insights for all brands across European duty free and travel retail. Earlier, he was a Marketing Analyst for Chivas Brothers, with a particular focus on Scotch whisky and gin internationally; having begun his analytics career as Strategic Planning Analyst for Irish Distillers Pernod Ricard. According to Strategy Analytics, Bouffenie's modelling expertise and industry experience will help clients benefit from deep research coverage and expert industry analysis.

David Mercer, VP, Media and Intelligent Home, comments: 'The Media and Intelligent Home team has achieved strong, consistent growth in recent years. Edouard's addition will allow us to continue to deliver world-class analysis and support to our international client base, while our new TSP program will offer media and technology clients even more depth and insight on the fast-growing TV and video streaming industry'.

Web site: www.strategyanalytics.com .