Personalization Specialist Clinch Expands to Europe

New York-based AI-driven ad personalization platform Clinch has announced expansion to Europe, where it is opening offices in Barcelona and Hamburg.

Clinch allow clients to automate, personalize and optimize display and video ad experiences at scale, across programmatic, social media, in-app, native, and OTT / CTV. Its new offices will be led by Oded Lida Greiss (pictured) as Regional Director for EMEA based in Barcelona; and Chris Benning as Managing Director for DACH based in Hamburg.

Greiss previously served as Director, Strategic Partner Sales at Datorama (Salesforce), prior to which he founded tech solutions business Digital Ventures Europe, and held digital marketing-related roles at Eyeblaster (now MediaMind). Benning joins with more than 25 years' experience working with video ad tech solutions, most recently serving as VP of Sales at Global Security Instruments, before which he was Head of DACH region at Liverail (owned by Facebook); and MD, DACH at MediaMind/Sizmek and at Doubleclick.

In their new roles, Benning will report to Lida Greiss, who will report to CEO Oz Etzioni. 'In the EMEA region, we have experienced great demand for Clinch's technology that personalizes everywhere and on every format' says Etzioni. 'Oded and Chris both bring tremendous experience and relationships across Europe and will help Clinch grow our presence among brands and agencies, across all verticals'.

Web site: www.clinch.co .