Fuel Cycle Launches 'Ignition' Insights Platform

In the US, community intelligence specialist Fuel Cycle has launched a platform called Ignition, which it says speeds up the gathering of customer and employee insights, simplifying and automating the research process.

Fuel Cycle is headquartered in Los Angeles and was originally known as Passenger. The new Ignition platform provides a toolkit through which users can rapidly innovate, assess digital advertising effectiveness, and develop connections with customers and employees.

The platform comprises three components:

• ad effectiveness measurement across the US and UK
• real-time video interviews to enable virtual focus groups and interviews for fast-moving product, UX, CX and MR teams, supported by Voxpopme's automated transcriptions, and
• templated survey solutions to support brand tracking for marketers, help HR execs quickly identify process improvement requirements, and enable product teams to forecast growth expectations for new market entrants.

The company will offer Ignition and its continuous research platform CoRe (comprising communities, panels, and exchange) either together as the 'Fuel Cycle Market Research Cloud', or as standalone solutions. Rick Kelly (pictured), Chief Product Officer, comments: 'To be successful, businesses need a robust toolkit that moves as quickly as the market. We believe that Ignition, along with our existing CoRe platform and partner ecosystem, delivers the agility necessary to thrive despite constant change'.

Web site: www.fuelcycle.com .