Klein and Partners Strengthens Bond with The DRG

Brookfield, WI-based full service provider the Dieringer Research Group, Inc. (The DRG) has formalized its partnership with Illinois healthcare sector research and brand consulting firm Klein & Partners. A DRG client for 15 years, Klein is now an affiliate.

The DRG serves clients across many industries including healthcare and insurance, banking and finance, agencies and utilities; while Klein has a narrower sector focus and has developed proprietary methodologies for healthcare market information. The DRG has provided Klein's quant MR studies including field services and data processing since 2005, and the new arrangement maintains the independence of the two while promising clients synergies from a suite of end-to-end research consulting services.

DRG President and CEO Lanie Johnson comments: 'We are thankful for the deep trust Klein & Partners has placed in The DRG to help deliver high-quality consumer insights to their clients over the past 15 years. This new strategic alliance is a great opportunity for both companies to further serve our clients given our similar core values and complementary product offerings in the marketing research industry'.

Web sites are at www.thedrg.com and www.kleinandpartners.com .