ResearchBods, Bonamy Finch and LiFE Take STRAT7 Prefix

UK-based data, insights and analytics consultancy STRAT7 has brought together its three agencies - ResearchBods, Bonamy Finch and LiFE - whose names will now all be prefixed with the STRAT7 brand.

Formed a year ago, the group comprises what are now Leeds-based STRAT7 ResearchBods which specialises in insight communities, access panels, and experience and journey programmes; Surrey agency STRAT7 Bonamy Finch, which combines full-service research with in-depth knowledge of advanced analytics; and London-based STRAT7 LiFE, which provides data enrichment services using machine learning and artificial intelligence.

The group was launched to help businesses develop data-driven strategies by uncovering and interpreting new customer insights, and Barrie Brien, CEO of STRAT7, says it has always been its vision to bring the individual companies capabilities together under one roof. 'By further integrating our specialist agencies under the STRAT7 branding, we are now able to provide a truly end-to-end solution to help our clients maximise the value of their data assets - from data capture to strategy and execution. In addition, by coming closer together, we are able to pool our expertise and resources to create new solutions much faster', he adds.

Web site: www.strat7.com .