Havas Launches B2B Strategy Agency in SE Asia

Marcoms group Havas has launched a B2B agency called Langoor Havas Enterprise in South East Asia, to help clients with digital transformation, strategy and execution.

Headquartered in Singapore, the new agency will build on services offered by group companies such as media planning business Havas Media, digital transformation agency Langoor Havas and user experience consultancy Think Design. Services will focus on enhancing the customer journey through storytelling, content, targeting, and the delivery of performance metrics that drive business outcomes, delivered by a team of creative technologists, marketing and media specialists.

Langoor Havas Enterprise is led by Ravi Shankar (pictured), who has more than twenty years of experience and previously served as SVP Langoor Digital, managing the business in India and the Middle East. Havas Group India and SEA Chairman & CEO Vishnu Mohan comments: 'We are delighted to add B2B expertise to our portfolio through our brand Langoor Havas Enterprise'.

Web site: www.langoorhavas.biz .