Growth Funds for Marketing Analytics Firm StrategyBox

In Canada, marketing analytics company StrategyBox has raised $2m in a seed round of funding, which it will use to support more than 50 additional platforms, and add radio attribution as a service.

With offices in Vancouver, Canada and London, StrategyBox offers access to customer journey mapping tools designed to help retail, financial services and technology companies to understand which marketing content, ads and activities drive sales. It also provides Attribution Reports which determine what the most profitable customers look like, and how to make it possible for them to find brands.

New funding has been led by British investor Fuel Ventures. StrategyBox founder and CEO Aaron Vidas (pictured) comments: 'Fuel's resources allow us to bring our valuable tools to more companies at a time when more sales can be the difference between life and death for a business'.

Web site: www.strategybox.com .