MightyHive Names EMEA Enterprise Data Head

Sir Martin Sorrell's programmatic media practice MightyHive has appointed former Google Analytics leader Toby McAra as Head of Enterprise Data Solutions, EMEA.

Acquired by Sorrell's digital advertising and marketing services company S4 Capital in 2018, San Francisco-based MightyHive provides consulting and services across media operations and training, data strategy and analytics. Last year it merged with London-based digital analytics, biddable media and data science consultancy ConversionWorks and with Datalicious Korea (now MightyHive Korea), which focuses on analytics, social media ROI measurement and CRM. Most recently, it added Latin American data and analytics consultancy Digodata, whose offer includes data visualization, predictive modeling and data engineering.

McAra (pictured) was most recently Commercial Director at ConversionWorks, and before that Head of Google Analytics 360, UK&I, having previously been EMEA & APAC MD for ad tracking company Adometry (acquired by Google in 2014). Earlier, he held senior roles at Adobe Digital Marketing, Efficient Frontier (acquired by Adobe), and Acxiom.

In his new role, McAra will help drive MightyHive's data business expansion across the EMEA region; and help enterprise clients define and execute their data strategies. Russell Sutton, SVP Data, EMEA, comments: 'Having previously seen Toby's impressive finesse with leading successful commercial teams, coordinating sales and delivery for partners and driving profitability at ConversionWorks, it is an honour to welcome him to our team at MightyHive'.

Web sites: www.s4capital.com and www.mightyhive.com .