4SiGHT Hires from Kantar for New Consulting Practice

Middle East-based full service agency 4SiGHT Research & Analytics has hired long-time Kantar exec Sukhdev Singh to launch its 4SiGHT Consulting practice in Dubai. Former Kantar researcher Siva Sankar has also joined the new division.

The firm, which has offices in the UAE, Saudi Arabia, Kenya, Ivory Coast and Algeria, offers eye tracking research and customized delivery solutions across the MENA region. Two years ago it launched a new consulting unit - 4SiGHT Drive - for the automotive and mobility sector; and the new Consulting practice will conduct B2B and industrial market research-based assignments for clients in the Middle East, Africa and other growth markets including India, Turkey and Russia.

Singh joins after eighteen years at Kantar, most recently as Executive Director in the firm's Dubai office - earlier he set up and led the B2B Research practice for the MENA region and launched the CX (customer experience) practice at Kantar AMRB. Sankar spent the past six years at Kantar, servicing business research clients in the Dubai region.

Anand Nigam, co-founder and MD of 4SiGHT, comments: '4SiGHT already has a very successful B2B research practice in Saudi Arabia, headed by Nisar Ahmed Khan. It was a great opportunity to have industry veteran Sukhdev Singh along with Siva Sankar introduce a B2B and industrial research consulting practice for 4SiGHT companywide, covering all other geographies'.

Web site: www.4sight-global.com .