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Google Out On Its Own in Europe
More than 55 million Europeans use Google as their search engine, according to recent figures from Internet analysis specialists Nielsen//NetRatings. With an active reach of over 47% of the Digital Media Universe in January 2004, 'Googling' is becoming a part of the language.
Google is the only search channel to attract users for more than 10 minutes per month, and has the highest number of page views. Other popular search destinations include the channels within MSN, Yahoo!, AOL and T-Online's websites, as well as Italian-based Virgilio, German-based T-Online and the French-based Voila.
|
Top
10 Search Channels
in Europe - Jan 04 |
Unique
Audience |
Active
Reach |
Pages
Per
Person |
Time
Per
Person |
|
| Google Search |
55,641,382 |
47.3% |
52 |
0:15:24 |
| MSN Search |
27,151,382 |
23.1% |
12 |
0:04:08 |
| Yahoo!! Search |
12,676,097 |
10.8% |
21 |
0:07:30 |
| Google Image Search |
10,275,673 |
8.7% |
36 |
0:09:13 |
| AOL Search |
5,846,613 |
5.0% |
20 |
0:09:05 |
| Virgilio Ricerca |
4,350,538 |
3.7% |
24 |
0:07:57 |
| T-Online Suche |
3,898,809 |
3.3% |
8 |
0:04:15 |
| Voila Search |
3,458,755 |
2.9% |
17 |
0:08:03 |
| Lycos Europe Search |
3,117,113 |
2.7% |
13 |
0:04:54 |
| Microsoft Search |
2,683,728 |
2.28% |
3 |
0:01:51 |
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| Source:
Nielsen//NetRatings European Index Jan 2004. Note that search engine traffic for
Google may include DNS error pages which cannot be distinguished for Google within
the NetView service, but which have been removed from MSN and Yahoo! search channels.
Autosearch data is included in the search definition. |
European Market Analyst Tom Ewing says, 'Google's dominance may appear unshakeable, but with some of the biggest brands on the Internet developing rival search technologies, the next 18 months will prove crucial for this sector. Yahoo! have recently launched their new Yahoo! Search Technology (YST) in the US, and will be rolling it out across Europe in the next few weeks, so this will be an interesting sector to watch'.
NB These results were released in late February. DRNO apologises for the delay in featuring them - they came to our attention late but seemed sufficiently interesting to publish anyway. And we do like the bubble chart.
NetRatings' web site is at www.nielsen-netratings.com
Top 10 Search Channels
in Europe - Jan 04 |
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