Potentiate Founder Launches AdClarity in Australia

Henry Cheang, founder and Chairman of Australia-based data company Potentiate, has launched a business called AdClarity Pty Ltd, which will serve as the local distributor for digital MR firm BIScience's flagship digital ad intelligence tool, also called AdClarity.

BIScience has locations in New York, Sydney and Tel Aviv. Users of its AdClarity tool can access data to see which companies and brands have been advertising what, where and when. Using a combination of data collected by a panel of more than 240,000 Australians and seven million others globally, as well as millions of soft touch 'crawlers', the tool picks up and stores all display and video ads on mobile and desktop apps, Facebook, and over-the-top. Data captured includes size, placement and video length (and whether it was skippable); then through third party web traffic data, an algorithm is used to estimate the number of impressions and share of voice.

The new company has been set up through Potentiate's investment vehicle, and is led by Ben Sullivan (pictured), who will also continue in his role as Potentiate's Head of Automotive Services. Cheang comments: 'I am always looking for new technology that provides insights and helps businesses do things smarter. AdClarity is exactly that and it is exciting to bring this product to the Australian and the Asia Pacific region. There are so many ways this product can help any company working in the digital ecosystem improve its operations'.

Web sites: www.potentiate.com , www.adclarity.com.au and www.biscience.com .