Impact Acquires ACTIVATE Influencer Marketing Platform

In the US, partnership lifecycle automation specialist Impact has acquired influencer marketing platform ACTIVATE. Terms of the deal were not disclosed.

The ACTIVATE platform is used for influencer discovery, program workflow, measurement and analytics, supporting cross-platform collaborations, with an opt-in network of more than 150,000 vetted influencers. Using the platform, curated communities can be created for niche groups of influencers, using geo-targeting and micro-survey capabilities.

According to Impact, the acquisition adds to its existing influencer platform partners, and the combined offering will provide access to 300,000 influencers. Nicholas DiSanto (pictured), ACTIVATE CEO, comments: 'Since the beginning of our company, we have seen first-hand the opportunity that online communities and their avid fans provide for brands to connect with their audiences authentically. It's a natural fit to pair this within the larger breadth of partnerships led by Impact to drive this new stage of growth in the industry'.

Web sites: www.impact.com and www.try.activate.social .