MESH and Cambrian Launch Brand Performance Tool

Research and analytics company MESH Experience has partnered with insights software and services agency Cambrian Analytics to build an interactive dashboard providing insights on brand performance.

MESH recently launched a weekly insights dashboard for retail banks, including features such as the ability to drill down from brand performance into specific diary commentary. The Cambrian partnership will develop a dashboard tapping into MESH's real-time experience data, enabling users to drill down into qualitative diary insight from charts on brand and media performance. The solution will also automate the analytics workflow that processes and feeds into the dashboard visualizations.

Cambrian founder Erin Tavgac says his team wanted to enable people to be able to dig into both MESH's quantitative data and the stories in the diary, to get a complete picture. Fiona Blades, founder of MESH Experience, adds: 'I'm delighted that we can now offer our clients a seamless way to interrogate our data - previously we have not been able to quickly link our famous bubble charts on brand performance, in terms of positivity and persuasiveness, to specific diary commentary by brand. The diary helps paint a rich picture of what people feel about the brand experiences they have - we can get to this now at the touch of a button'.

Web sites: www.meshexperience.com and www.cambriananalytics.com .