Brandwatch / Kinetiq Deal Offers Cross-Media View

Brighton, UK-based social media analyst Brandwatch has partnered with Philadelphia, PA-based real-time TV data specialist Kinetiq to provide cross-channel marketing intelligence.

Brandwatch, which merged with competitor Crimson Hexagon two years ago and bought survey company Qriously last year, archives millions of social media conversations each day and provides users with tools to analyse them. Its new partner Kinetiq measures paid, earned and owned TV media in real time via a unified, global platform, and was formed from the 2019 merger of iQ Media and 4C's Teletrax.

The deal brings Kinetiq's data from more than 2,600 TV stations across more than 85 countries into the Brandwatch Consumer Research platform alongside its massive social media data archive and suite of AI-powered analytics, alerting and reporting tools. The combination promises clients a comprehensive view of their paid, earned and owned media presence across social media, online and TV.

Kevin Kohn, CEO of Kinetiq says the deal 'brings together two best-in-class platforms to provide marketers with access to the most comprehensive listening across social and linear TV'. He adds: 'Now that our joint customers have the ability to view Kinetiq's real-time TV feed natively within the Brandwatch Consumer Research platform, we're arming them with a common lens to better understand the convergence of TV, digital and social'.

Brandwatch founder & CEO Giles Palmer (pictured) comments: 'We're delighted to announce this new integration with Kinetiq which brings the world of earned and paid TV data into our platform. Adding what consumers are hearing and seeing on TV will help Brands create a deeper understanding of the impact and value of their media spending'.

Brandwatch also has offices in Boston, New York, London, Berlin, Stuttgart, Paris, Madrid, Sydney and Singapore.

Web sites: www.brandwatch.com and www.kinetiq.tv .