Partnership for Potentiate and MirrorWave

Australian data intelligence company Potentiate and New Zealand-based longitudinal relationship analytics specialist MirrorWave have partnered, to provide a service which 'follows' customers, employees and partners over time.

MirrorWave feedback software uses this longitudinal approach to create customer relationship stories to show what's changed and why, what clients need to do and if those actions worked. According to the firm, its focus on listening and responding at an individual level, over time generates insights, identifies opportunities, and unlocks the potential in business relationships.

Peter Harris, CEO of Potentiate, says the deal will help companies to create stronger and deeper customer relationships, leading to greater loyalty and advocacy. MirrorWave Director and co-founder Reg Price adds: 'We're delighted Potentiate saw the potential for working together - to bring MirrorWave's specialised longitudinal system, which maps out relationships and experiences over time, to Potentiate's global network'.

Web sites: www.potentiate.com and www.mirrorwave.com .