CMI Hires Kuz as SVP of Health & Pharma

In the US, data-driven full service agency CMI has appointed Pete Kuz as Senior Vice President of its Health & Pharma division.

Founded in 1989, CMI offers analytical services and technologies, as well as full range of qual and quant research. The firm's yPrescribe hybrid approach simulates real world behavior to provide a map of physician prescribing habits and perceptions; reveal patient characteristics to understand the reasons behind prescribing decisions; and influence physicians to prescribe specific brands by optimizing patient profiles and creating targeted messaging.

Kuz (pictured) joins with more than twenty years' experience. Most recently, he was VP Client Development at evidence-based consulting firm KJT Group, prior to which he worked for analytics and consultancy firm Optimal Strategix Group as VP, Business Development. Earlier, he held senior roles at Healthcare Data Solutions Health Market Science (now a LexisNexis company).

Commenting on the appointment, CEO Brooke Shafer says: 'CMI has an extensive history serving the health and pharma industry. Pete joining our team exemplifies our commitment to bring the prowess of our capabilities to the industry. CMI continues to prove we cultivate high caliber individuals with a true passion for research to support our clients'.

Web site: www.cmiresearch.com .