Jakarta Base for Integral Ad Science

Digital ad verification company Integral Ad Science has expanded its operations into Indonesia, and appointed Arfitrianto Zulnaini as Sales Director, leading the business from Jakarta.

Arfitrianto, who reports to SVP APAC Laura Quigley (pictured), brings more than nineteen years of sales and leadership experience in digital media, most recently from computer services firm Emtek, where he was VP Digital Marketing & Group Strategy. Prior to this he was SEA Programmatic Lead at Yahoo, based out of Singapore and Indonesia and responsible for driving programmatic business in the region; and earlier he held senior leadership roles at agencies Carat, Mindshare, Initiative and Starcom.

'Brands in Indonesia are investing significant budgets across digital media' says Quigley, 'and there is growing adoption of verification solutions for determining quality impressions and clean media quality. Expanding operations in Indonesia represents a significant milestone for IAS, and we're excited to welcome Arfitrianto to the team. His sales leadership, programmatic knowledge, strong brand, and agency relationships will accelerate IAS's growth in Indonesia. We are thrilled to have him on board'.

Web site: www.integralads.com .