Derham Launches 'Five Key Customer Insights Monitor'

In Australia, Derham Insights Research has launched a solution called the Five Key Customer Insights Monitor, providing a 'quick, targeted, and cost-effective measure' of customers' attitudes and intentions towards a client's business overall, or to individual brands.

The firm, which was launched in 1996 by Philip Derham (pictured), provides finance, retail and franchise, communications, B2B and consumer research, and has conducted studies across Australia, New Zealand, the UK and the US. Revealed via a short online survey with rapid reporting, the new Monitor can be used as an overall business measure, or with specific groups of customers to identify their particular attitudes and drivers. Groups can be segmented by demographic, geographic or psychographic variables, or by specific product users, depending on clients' requirement and on their database.

Derham explains: 'The Five Key Customer Insights can be drawn from the client's own customers only, or can be expanded to include an Australia-wide sample. This option allows clients to compare insights into their customers' motivations with those of the broader market, and so identifying additional business opportunity'.

Web site: www.derhamresearch.com.au .