Smyle Launches Event Attendee Emotion Analysis

UK creative agency Smyle has launched a new measurement practice, offering a solution called Return on Emotion using facial recognition, pulse rate sensors and neurotechnology to track feelings like joy, excitement, nervousness and boredom among attendees of both physical and virtual events.

Smyle has offices in London and Hertford, and offers client brands live, virtual and hybrid experiences for a range of business and consumer audiences. The Return on Emotion approach is part of a new measurement practice Smyle Metric, which launches this week.

Technologies to gain insights during events include thermal imaging cameras and voice recognition software, along with expression recognition tools and wristband heart rate monitors. In addition, facial movements can be analysed through cameras on site, wearables or webcams, and neurotechnology headsets can be used to measure the electrical activity of the brain and pinpoint moments of excitement, relaxation and focus. Smyle can also build sensors into wristbands to detect small changes in electrical resistance of the skin, or measure heart rates to reveal changes in the wearer's emotion.

Dax Callner (pictured), Strategy Director, explains: 'We are in the business of creating an emotional response in our audience, yet historically there haven't been tools to measure emotional impact. When we deliver positive emotional resonance, we know the result will have profitable impact on our clients' business'.

Web site: www.smyle.co.uk .