Ipsos MMA Expands EMEA and APAC Leadership Teams

In the US, Ipsos-owned MMA (Marketing Management Analytics) has announced one relocation and two senior leadership appointments in the EMEA and APAC regions.

New York-based MMA provides analytics technology and consulting to help firms with marketing mix, pricing and sales force effectiveness. After a decade at the company Todd Gustafson, EVP, Chief Analytics and Operations Officer, will be moving from the US to London, to expand EMEA operations. Craig Glusick, who is already based in London, joins as VP EMEA after nine years at GSK, where he served as Director of Analytics for EMEA; and previously worked for Accenture as a Strategy Consultant. In his new role Glusick will work closely with Gustafson to support the company's EMEA client partners and the growth of the team.

Diane Ma has joined the firm in Chicago as VP of Consulting, to support global client consulting and APAC clients. Most recently, she worked at Kantar Analytics as a Partner, leading client analytic initiatives, prior to which she was Director of Analytics at Millward Brown. She is a native Mandarin speaker with experience of working with companies in China and other APAC countries.

Pat Cummings, Ipsos MMA CEO comments: 'We have made the decision to materially increase our leadership and presence to benefit both regions. I want to highlight these three exciting developments related to this move'.

Web site: www.mma.com .