Paradigm Sample Buys Tellwut Panel Assets

US-based Paradigm Sample has acquired assets from Canadian online panel and survey programming company Tellwut, for an undisclosed sum.

Toronto-based Tellwut offers access to an online community of more than 200,000 panelists, who provide feedback via its online survey tool and social media platform. In August, the firm launched a DIY research platform, Tellwut Insights, which uses a proprietary survey and panel member management application alongside this community, for crowdsourcing and online MR.

Paradigm will use Tellwut's proprietary panel and programming platform, US and Canadian Consumer and B2B profiled panelists, and monetization API integrations; and will expand its presence in Canada and Eastern Europe with former Tellwut staff including sales, marketing and technology professionals.

Judy Morson (pictured), founder and former CEO of Tellwut, states: 'I am excited about the next step in the Tellwut journey. I look forward to collaborating with the Paradigm team and evolving the assets of Tellwut within the Paradigm product portfolio over the coming years'.

Web sites: www.paradigmsample.com and www.tellwut.com .