Merkle Promotes for Lead Analytics Role

Data-driven performance marketing agency Merkle, which is part of dentsu, has appointed Warwick Beresford-Jones to lead its combined customer and digital analytics business.

Beresford-Jones will now be responsible for the ongoing integration of Merkle's digital and customer analytics capability, which was brought together across EMEA at the end of 2019. He joined Merkle in 2017 when it acquired his Edinburgh-based business Aquila Insight.

Michael Komasinski, President of Merkle and CEO of dentsu's CXM Line of Business in EMEA, says Beresford-Jones will 'bring together the firm's strong UK analytics practice and enrich this with our strong regional capabilities to ensure consistency, quality and scale across EMEA'.

Merkle has more than 9,600+ employees, and is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC.

Web site: www.merkleinc.com .