Imperium Upgrades RelevantID to Further Combat Fraud

MR data quality and anti-fraud solutions specialist Imperium has upgraded its validation tool RelevantID, to help MR and panel organizations combat the rise of synthetic identity fraud, which it says is becoming increasingly difficult to spot using conventional methods.

Imperium offers a suite of technology services and customized solutions to verify personal information and combat online fraud. Its flagship RelevantID solution is now integrated with the Fraudience tool, which monitors respondents' behavior patterns using a proprietary algorithm, to identify potentially fraudulent respondents.

RelevantID now also includes FraudProbabilityScore - a machine-learning model that assesses passive and behavioral data, returning an assessment that detects fraud, bots, and jumpers/ghost completes in surveys. General Manager Tim McCarthy says that since 'supercharging' RelevantID with Fraudience and FraudProbabilityScore, Imperium is seeing fraud capture scores skyrocket - on average by more than 5x - from 2.5% to 13.8%.

McCarthy adds: 'We're confident that RelevantID offers a genuinely multi-level approach to fraud detection, combining passive machine data with behavioral data to provide a detailed picture of respondents' fraud potential, while fully complying with stringent privacy laws like GDPR. Because we're using a machine-learning model, our tools are recognizing new behavior patterns every day, making it easier to stay ahead of determined fraudsters'.

Web site: www.imperium.com .