Nielsen's McCarthy Joins Clarken at Criteo

Ad targeting and retargeting specialist Criteo has hired Brendan McCarthy - most recently SVP and Head of Communications and Product Marketing for Nielsen Global Media - as its new CMO.

McCarthy (pictured) joins with almost two decades of strategic marketing and communications experience. During five and a half years at Nielsen he focused on corporate reputation and brand strategy; and previously he spent nine years at PR group Edelman, leading media relations efforts. He holds a master's degree in global affairs from New York University and a bachelor's degree in public relations from the University of Florida's College of Journalism and Communications.

He will be based in New York and will report to Criteo's CEO, long-time senior Nielsen exec Megan Clarken, who comments: 'Brendan strengthens Criteo's marketing and communications strategy, bringing a diverse and global portfolio of experience spanning measurement, consumer behavior and marketing solutions that keep technology companies like Criteo primed for success. We're looking forward to Brendan's contributions as we continue building our transformation narrative'.

Criteo, which employs around 2,600 staff, is online at www.criteo.com . In August, the firm appointed Todd Parsons, co-founder of online metrics company BuzzLogic, as Chief Product Officer.