Kantar's Paul Pacheco Joins Research Strategy Group

In Canada, full-service agency Research Strategy Group has appointed long-time Kantar exec Paul Pacheco as Executive Vice President, working in its Quant team.

Headquartered in Toronto, the firm works on discrete choice modelling, segmentation, prediction markets, product optimization, message modelling, design research and psychoanalytics, in sectors including packaged goods, pharma/healthcare and gaming. Pacheco (pictured) joins after a 25-year career at Kantar Canada, latterly as SVP, Customer Experience Leader, responsible for the financial performance of the CX practice. Before this, he was SVP of the Insights Division, having earlier been SVP, Healthcare Sector Leader.

In a statement, MD Jim Peterson said: 'Paul's background as a healthcare quantitative lead will strengthen our already strong pharma/healthcare team. Our clients will benefit from Paul's leadership and client service strengths, as he adds another layer of expertise to the company'.

Web site: www.rsginc.net .