Cisco to Buy Customer Interaction Tech Firm IMImobile

Network tech giant Cisco has announced it is to acquire London-based customer interaction data and tech provider IMImobile, and will create a 'Customer Experience as a Service' (CXaaS) offer. The $730m deal is expected to close in Q1 2021.

IMImobile provides cloud communications software and services that manage customer interactions at every touchpoint, and help enterprises stay connected to their customers through interactive channels including social media, messaging and voice. The company has offices across the UK, USA, Canada, India, South Africa and the UAE, with 1,100 employees.

According to Cisco, the deal will merge its Webex Contact Center solution with IMImobile's software and services, for a combined solution connecting customers in their channel of choice along their journey, providing the data needed for personalization. Upon completion of the transaction, the IMImobile team will join Cisco's Contact Center business unit, led by Omar Tawakol, VP and General Manager.

Jay Patel (pictured), IMImobile CEO, comments: 'We are excited to join Cisco and become part of one of the world's leading technology companies as it seeks to enable great customer experiences. We believe there will be a world of dynamic, always-on connections between global businesses and their customers and the combination of our respective technologies will enable to us make every interaction matter more for our clients'.

Cisco, which has just announced its acquisition of audience interaction company Slido, is online at www.cisco.com , while IMImobile is on the web at: www.imimobile.com .