Lucid Creates 'Chief of Staff' Role

In the US, programmatic sample platform Lucid has promoted Stephanie Comardelle to the new role of Chief of Staff, tasked with helping develop corporate strategy, improve processes, and facilitate greater effectiveness across the organization. She will also lead the office of the CEO.

Lucid is headquartered in New Orleans, with offices throughout the US, EMEA and APAC, and brings together buyers and sellers of survey sample in more than 100 countries. Earlier this year, the firm launched a real-time advertising insights and analytics product called the Impact Measurement Dashboard, whose self-service features can be used to measure brand lift and optimize media performance for digital campaigns.

Comardelle (pictured) joined Lucid two years ago as VP, Customer Experience, Success & Solutions, responsible for identifying and instilling the voice of the customer throughout each area of the organization. Prior to this she worked for customer workflow products provider ServiceNow, latterly as its Global Customer Success Strategy, Operations and Programs Leader; and earlier, she served in the United States Marine Corps.

In her new role, reporting to founder and CEO Patrick Comer, Comardelle will be involved in executive leadership initiatives, steering the committee and Board of Directors by optimizing communications and strategic decision-making. Comer comments: 'It was evident that Stephanie would be ideal for this role during a strategic team offsite. We all temporarily switched roles as part of an employee development exercise, and Stephanie took on the role of CEO. It was in that moment that I saw first-hand her true ability to represent Lucid in this capacity'.

Web site: www.luc.id .