Recapitalisation Allows Pureprofile to Reset and Invest

Australia-based digital research platform Pureprofile has completed an $18.8m recapitalisation. Most of the proceeds will be used to reduce its debt, with $3.5m earmarked to provide additional capital to fuel future growth and investments.

Pureprofile collects consumers' profile data in exchange for rewards, and offers ad targeting, content strategy and research panel services. The firm, which also has operations in the US, Europe and India, offers access to a large consumer panel and a suite of technology solutions, to help brands and agencies identify, connect and engage. In addition, the company's media business Pure.amplify undertakes proprietary market research and customer journey mapping, to develop strategies for programmatic advertising, media buying and audience insights.

New funds will allow Pureprofile to expand its data sources, further develop its Software-as-a-Service offering, and delivering more targeted media campaigns for clients, through the use of first-party data. CEO Martin Filz (pictured) comments: 'This recapitalisation caps a turnaround year for the business in 2020, and thanks to support from our shareholders and investors we have been able to reset and invest in the future. We face 2021 in a strong financial position, with cash in the bank for growth'.

Web site: www.pureprofile.com .