OpinionWay Hires Kantar's Benguigui for FMCG Role

Paris, France-based MR firm OpinionWay has appointed long-time Kantar exec Maurice Benguigui as Deputy Director FMCG, in its Consumer Marketing Department. The firm has also made a number of other senior appointments and promotions.

Launched in 2000, OpinionWay specialises in areas such as market understanding, brand issues and product and service development, for B2B and B2C clients. The firm has had a presence in North Africa (Morocco, Tunisia, Algeria) since 2016, and earlier this year announced plans to pursue growth across sub-Saharan Africa and Eastern Europe, with the opening of offices in Poland, in Krakow and Warsaw.

Benguigui (pictured) joins after seventeen years at Kantar, latterly as Senior Manager Insight & Data, and previously as Deputy Director of Innovation & Offer Development. Earlier he worked as a Consultant at NFO Infratest. In his new role, Benguigui will be responsible for the development of the firm's mass consumption business (food, hygiene and beauty, and maintenance).

In addition, the firm has made several other promotions - former Deputy MD Bruno Jeanbart has been named Vice Chairman of the OpinionWay Group; Frédéric Micheau has been appointed Deputy MD; Philippe Cartallier joins the group's Executive Committee; and Claire Boudet has been appointed Director of Social Media Intelligence activities.

Web site: www.opinion-way.com .