Branding Science Opens Berlin Office

London-based health sector consultancy Branding Science has expanded to Berlin, Germany, where it has hired Anne-Sophie Lenoir to lead the new office.

Branding Science, which also has offices in the US, the Philippines and Singapore, integrates brand consultancy with customer and patient insights to help pharmaceutical and medical device companies build brands at every stage of the product lifecycle - from assessing market opportunity to preparing for forthcoming product launches.

Lenoir (pictured) joins from health sector market understanding specialist Exevia, where as a Consultant she led marketing and insights projects for international and German pharma and medical tech clients. Prior to this she served as Consumer Behavior Manager at Danone's research and innovation division Nutricia Research; and she was a stategy and insights specialist at product development business ZS Associates.

In her new role, Lenoir will lead insights-driven consulting engagements and workshops for German and international pharma and medtech clients. Joe Gadilhe, Managing Director UK & Europe, comments: 'We are proud of the work we have done in Germany over the last few years. The launch of our Berlin office underlines our commitment to better support our German clients. With its diverse and creative atmosphere, Berlin is a perfect fit for Branding Science and our company culture'.

Web site: www.branding-science.com .