New Funds for Verification Service Iteratively

Iteratively, which offers tools to help clients verify their product analytics, has raised $5.4m in funding. The money will be used to accelerate development of its own products countering 'poor data quality', and to hire across marketing, sales and customer success.

Founded in 2019 by Patrick Thompson and Ondrej Hrebicek (pictured), Iteratively is headquartered in Seatlle, WA. The firm's software helps teams define, track and validate customer data, and prevent data quality issues. Its solution integrates with third-party analytics tools such as Amplitude, Mixpanel, Segment and dbt.

New funding was led by Gradient Ventures (Google's AI-focused venture fund), with participation from Fika Ventures and PSL Ventures. Thompson comments: 'With the latest funding, we're doubling down on a collaborative and quality-first approach to analytics. We have an exciting journey ahead of us and a clear vision for how Iteratively can help companies solve the problem of bad data once and for all'.

Web site: www,iterative.ly .