Bounteous Creates SVP, Strategy & Insights Role

In the US, insights-driven digital experience consultancy Bounteous has hired Oscar Wang for a newly created role, Senior Vice President, Strategy & Insights.

Bounteous' digital transformation services are delivered through a 'customer-centric co-innovation enablement model'. This starts with the firm's Strategy and Analytics & Insights practices, which offer services including conversion optimization, data science, dashboarding and reporting, and customer data platforms.

Wang (pictured) joins after fifteen years at business transformation management consultancy Prophet, latterly as Associate Partner in the Chicago office. Previously she was a founding member of the firm's Consumer Insight & Analytics practice, hiring and developing staff talent, leading client engagements, and creating the group's insight-driven branding, marketing and innovation offerings. Earlier she worked for Interpublic agencies FCB and Octagon, overseeing global accounts.

Commenting on the appointment, Jaspreet Singh, who recently joined Bounteous as Chief Strategy & Insights Officer, said: 'Through her deep consumer research and advanced analytics expertise, Oscar excels at identifying critical insights to unlock business opportunities. In addition to her depth of experience and knowledge, she is extremely perceptive and exudes energy and thoughtfulness; I am looking forward to partnering with Oscar and adding her many attributes to our team'.

Web site: www.bounteous.com .