Zeta Global Names Neej Gore Chief Data Officer

New York-based customer lifecycle marketing company Zeta Global has promoted Neej Gore to the role of Chief Data Officer, leading its global data and analytics strategy, and continuing the development of its identity graph.

Zeta combines a proprietary consumer data set comprising several billion identities with artificial intelligence to uncover consumer intent, personalize experiences and drive business growth. The company's real-time analytics and insights solution Opportunity Explorer, is designed to help marketers identify, segment and act on business growth opportunities arising post-Covid.

Gore (pictured) joined four years ago and most recently served as President of the firm's Data Cloud Division, responsible for guiding global data strategy and innovation. Before this, he worked for machine learning specialist Boomtrain (acquired by Zeta in 2017), where he latterly served as SVP of Business Operations, overseeing business and corporate development, partnerships, solutions consulting, and customer success. Earlier, he co-founded retail analytics and attribution specialist Cirl, and he held senior roles at Rakuten Marketing.

In his new position, Gore will also be responsible for driving further innovation of Opportunity Explorer. Commenting on the appointment, co-founder, Chairman and CEO David Steinberg said: 'Neej's talent and expertise will help our customers navigate the future of marketing with actionable insights that range from predictive market trends, to individual consumer intent, and I'm eager to see how he helps enterprises take advantage of the future of intelligence.'

Web site: www.zetaglobal.com .