Growth Funds for Customer Feedback Platform Opiniion

In the US, automated customer feedback tool Opiniion has raised $3m in a financing round, for use in scaling up. The business covers multiple sectors but has a strong focus on real estate.

Opiniion's platform collects real-time reviews from customers, helping businesses to obtain more online ratings and use analytics to understand data around customer experience. It can also be used to measure the experiences of multifamily communities, which are assessed by prospective residents based on their online ratings; and it can identify resident 'pain points', helping property management staff improve the resident experience.

New funding has been led by the Frazier Group, with participation from RET Ventures, AIM Ventura Capital and Tamarak Capital Partners. RET Ventures Partner John Helm, who sits on Opiniion's Board of Directors, comments: 'While Opiniion was founded as a technology that can improve online reviews in several different business sectors, its value to the real estate industry is particularly demonstrable. With this additional capital, we are confident in Opiniion's continued ability to scale its growth'.

The firm, which is led by CEO Justin Bingham (pictured), is online at www.opiniion.com .