Pfau Takes President's Role at iMAD Research

San Francisco-based iMAD Research has appointed former Greenfield, Toluna and SSI exec Andy Pfau as President.

Pfau (pictured) brings twenty years of experience in the MR sector, and most recently worked as sales leader at text analytics company Ascribe. Earlier he led the Corporate Account Sales team at Survey Sampling International (SSI) and spent twelve years as VP of Enterprise Solutions at Toluna / Greenfield Online, leading a team building custom reporting and software solutions. Earlier he worked at web site usability and online concept testing specialist RelevantView, and he began his career at FactSet Research Systems and Standard & Poor's DRI.

In his new role, Pfau will execute sales strategies, promote iMAD's survey offerings and build long-term client relationships. Co-founder Kartik Khanna says of the hire: 'We're ecstatic to have Andy on the iMAD team and we look forward to him helping improve the data collection experience for our clients. Andy's dedication to the industry gives our clients an advantage when trying to get research projects completed on time, on budget and done right!'

Web site: www.imadresearch.com .