New CEO for Auto Sector Analytics Firm Orbee

In the US, automotive industry digital marketing analytics and data company Orbee has promoted co-founder Atul Patel to the role of Chief Executive Officer, replacing fellow co-founder Daniel Kim who will continue to serve on the Board of Directors.

Orbee is headquartered in Irvine, California and was founded in 2015. The firm helps franchises and dealerships understand their campaigns, inventory and consumer experiences, while connecting first-party data signals from web sites to build buyer profiles for personalization and segmentation initiatives. The firm's technology includes a proprietary data collection, processing and reporting pipeline; dashboards and APIs; and campaign and creative tools for e-mail, search, social marketing, on and off-site display, and video.

Entrepreneur Patel (pictured) takes on the CEO role with twenty years of marketing and advertising tech experience. Most recently, in late 2020, he co-founded consumer behavioral data and intelligence agency Jornaya, which was acquired by Verisk in December.

Recently appointed Chief Revenue Officer Peter Fong comments: 'Atul has proven to be a digital marketing thought-leader in the automotive industry that I have called home for over 26 years. He is able to decode complex scenarios in our ever-changing digital landscape while working closely with our entire team to execute for the success of our customers and partners'.

Web site: www.orbeeauto.com .