NielsenIQ and J.D. Power Combine for Auto CX Roll-Out

NielsenIQ and J.D. Power have announced a multinational strategic alliance to bring benchmark automotive CX studies and 'deep auto industry data analysis' to markets including India, Southeast Asia and the Middle East.

The alliance brings together NielsenIQ's market presence and tech platforms - including social listening analysis - with J.D. Power's sector expertise including its widely quoted benchmark automotive studies. The partners say this will feed data-driven tools and insights into automotive clients' strategy, helping them understand consumers' wants and needs, and produce vehicles 'proven to be in demand'.

In-market activities for the new offering - including sales, servicing, data collection and quality control - will be managed by a NielsenIQ Consumer Insights team led by Joe Ellis, Global Head of the Automotive, Tech, Telco and Finance verticals.

Prasun Basu, Global Head of Strategic Alliances and New Verticals for NielsenIQ says a key part of his firm's strategy is the creation of 'the best alliances that deliver an unmatched value proposition to clients by combining our unique offerings with the best the external world has to offer'. He adds: 'We are thrilled that NielsenIQ and J.D. Power, two best-in-class trusted global leaders, have come together to offer that outstanding combination of client advisory and market understanding with expertise in the automotive sector through syndication'.

Doug Betts (pictured), President of Global Automotive at J.D. Power comments: 'J.D. Power data, analytics and benchmark studies are the industry standard for much of the world, and this alliance will allow global OEMs to use one structure for benchmarking and apply it to all the markets where they operate'. Betts describes NielsenIQ as 'the best possible teammate' for the roll-out, due to its strong presence.

Web sites: www.nielseniq.com and www.jdpower.com/business .