Feedback Loop Hires Toluna's Pasqualina

In New York, consumer insights provider Feedback Loop has appointed former Toluna exec Marco Pasqualina as Vice President of Sales.

Previously known as Alpha, Feedback Loop offers a platform for rapid consumer feedback, designed for use by non-specialists such as product teams and marketers. The tool automates research processes such as generating surveys, sourcing consumers, and analyzing and uncovering insights across areas including message and concept testing. Last month, the firm raised $14m in an add-on Series A round of funding, which it will use to accelerate product development and drive adoption of its platform.

Pasqualina (pictured) joins the company from Toluna, where he served as Head of Sales, North America. He previously held sales growth positions at UBMobile, MetrixLab, MarketTools and Nielsen. In his new role, Pasqualina will lead business development, to further accelerate the firm's growth in the consumer healthcare, consumer finance, consumer insurance, consumer packaged goods (CPG) and consumer hard goods (CHG) industries. He will also focus on developing current customer partnerships and expanding relationships within the firm to include business, product, marketing and consumer research teams.

CEO Rob Holland comments: 'Marco's track record of building high-performing sales teams matched with his extensive experience in consumer insights will be key as we prioritize growth and help businesses better understand how consumer behavior is changing.'

Web site: www.feedbackloop.com .