Tribyl Launches B2B Win-Loss Analysis Product

In the US, buyer intelligence specialist Tribyl has launched a machine learning-based 'win-loss analysis' product for B2B enterprises.

Tribyl's proprietary AI-based buyer intelligence platform enables B2B enterprises to understand why and how customers are buying. The platform takes unstructured deal data - from sources including e-mails, call recordings, CRM, documents, surveys and interview transcripts - and analyses it to help sales, marketing and product teams replicate wins and learn from losses and 'No Decisions' at scale.

Using the new product, users can mine both unstructured and structured data across all buying journeys, using an automated approach which provides voice of the customer insights into all wins, losses and no decisions. Tribyl says this removes the need for manual processes, which can be 'painful and costly', and limited to a small fraction of deals.

Sanjeev Somani (pictured), company founder and CEO, comments: 'We offer the only solution in the market today that serves the product marketer and makes them a hero by providing fast and actionable buyer and competitive intelligence in one place. And for the first time ever, product marketers get their own system to directly attribute messaging and positioning to revenue and win rates'.

Web site: www.tribyl.com .