AMSRO Renamed Australian Data and Insights Association

Australia's Association of Market and Social Research Organisations (AMSRO) has been re-named the Australian Data and Insights Association (ADIA) in a move which it says better reflects the emergence of new tech-enabled research methodologies.

First incorporated in the 1980s, what is now known as ADIA represents nearly 100 of Australia's data, insights and research companies, with members employing more than 5,000 people. The organisation works in partnership with its company members, plus privacy authorities, business, government and the community to protect and promote the industry and uphold ethical and privacy standards.

The new name was chosen following a research and consultation process with members and stakeholders; and a Special Resolution member meeting held last week confirmed the decision. ADIA President George Zdanowicz (pictured) comments: 'Data and insights are the core elements of the market and social research industry, and the Australian Data and Insights Association is designed to reflect emerging research trends. It ensures the brand name is dynamic, modern and distinct and retains the association's strong heritage of trust and privacy for consumers and client companies.'

Web site: www.dataandinsights.com.au .