Higher Logic Buys Community Platform Vanilla

Consumer engagement specialist Higher Logic has acquired Canadian online customer community platform Vanilla, for an undisclosed sum.

Vanilla's clients can create online communities combined with Q&A, knowledge base and ideation services. In addition to standard discussions, the platform allows users to post questions and polls, and remembers everything a member has seen, keeping them up to date with which discussions have posted new content.

The deal will allow Higher Logic to expand its offering to customers across new markets and geographies, while reinforcing its commitment to the B2B market and its reach to serve the B2C vertical. Vanilla CEO Luc Vezina (pictured) comments: 'Higher Logic has a proven track record in building community engagement and facilitating meaningful connections for organizations. With more interactions happening digitally, community has become mission-critical for almost every organization. We are thrilled to be joining forces with Higher Logic to create the pre-eminent online community solution'.

Web sites: www.higherlogic.com and www.vanillaforums.com .